Where Did Competitive Intelligence Come From (Part 2)?

See on Scoop.itCompetitive Intelligence once more

An additional force contributing to the development of competitive intelligence was the concept of environmental scanning. Environmental scanning was aimed at having business decision-makers review their entire operating environment: political, economic, cultural and social, as well as competitive. It was most often operated as an adjunct to strategic planning, providing some guidance to planners on the environment in they were working during the development and, more rarely, in the implementation of the strategic plan.

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