Leavitt’s 13 Forces: When Porter’s is Not Enough – SCIP Iowa Chapter November 1 | PRLog

See on Scoop.itCompetitive Intelligence once more
Leavitt’s 13 Forces: When Porter’s is Not Enough – SCIP Iowa Chapter November 1.
mpetitive intelligence is knowledge and foreknowledge of an organization’s entire competitive environment that leads to management action. Traditionally, this starts with applying Michael Porter’s Five Forces analysis. But what options are available when analyzing the entire competitive environment requires more? To gain comprehensive insights, Judy Leavitt, Strategic Intelligence Manager at Rockwell Collins has developed a “Thirteen Forces” approach to competitive analysis that includes Porter’s Five Forces analysis, STEEP analysis from the strategic foresight domain, and enterprise risk management analysis.
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